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    PROJECTS CASE 08

    Tested hypotheses of the education business and supported the formulation of a business plan to make the education business a target area of the medium-term management plan

    Background and Purpose of the Project

    The client was developing an educational platform that utilized ICT and online, and planned to grow its education business by disseminating it domestically and internationally

    In addition, the company envisaged major Asian countries as key countries and hypothesized business development that would take advantage of cooperation with partners

    Against the background of the above, the purpose of this project was to test the client's hypothesis, revise it as necessary, and incorporate it into the business plan

    Overview of Project Activities

    overview of project activities overview of project activities

    Project Outcome

    Segmentation of the global education market by two main drivers. Identify target markets by looking at segment characteristics as well as market size and growth potential

    Provides a roadmap, potential partners, and a description of an education business that leverages the client's education base in each target market and incorporates the latest Edtech

    Based on the above, it was compiled into a simplified business plan

    After researching market potential and player trends and identifying priority countries and market segments, we formulate a strategic framework to support the implementation of a simplified business plan

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    STRATEGY